Portfolio
Portfolio
Herbicide - Paddy
Nominee Gold - Breaking news
Generics are a nightmare for any brand custodian. They may pose to erode the market share and over a period raise questions on the commercial viability of the brand. Nominee Gold, a rice herbicide from PI Industries, had one such inflection point in its journey. In a strategic bid, it sought to defend its market share with TechAct as a brand partner. While immersing ourselves in paddy dynamics, we learnt a great deal about crop safety in post emergent weed management amongst others.
Herbicide- Paddy
Bliss that reflects
Entry of Novixid (Corteva) in India is an important milestone for the paddy herbicide market. Corteva joined hands with us well before the launch to build the larger strategy for this segment. Our understanding of trial and user interaction led to some path breaking insights giving rise to the pre launch program called Mann Ka Bojh that drew attention towards the existing burdensome weed management practices. Pre launch activities spanned across two seasons to propagate the idea of change;
Insecticide- Paddy
Who's first?
Some names supersede their reputation. Pexalon is one such crop protection product that has come to be known as a savior in paddy for brown plant hopper control and stem health. The journey began with insights into hopper management and pest incidents. And what came out was that the farmers need to act before the BPH does. Thus surfaced the strategy: Who's first; You or BPH? Underlying essence was to align ?being first? with Corteva?s global brand guidelines. We invented the BPH alert system
Premium tractor tyre
JK Shresth- New class of tractor tyre
Premium brands such as Apollo Premium and MRF Shakti have long been dominating the segment. Challenging this turf was the popular JK tyre known for its value-for-money tyres. Our insights revealed that tractor owners look at minimizing the expenses on tires’ replacement after fuel as the usage of tractors has evolved beyond mere plowing the fields to a multi purpose tool now. The new premium offering by JK Tyre has a unique tread pattern that offers double grip to minimize tyre wear.
Seeds - Forage crops
Advanta communication & research
‘Forage seeds’ is a burgeoning segment catering to the growing demands of the dairy farmers. The dairy productivity thrives on nutritional demands of the cattle as green fodder and its usage in silage is an important nutritional source. Direct interviews (qualitative research) with dairy growers churned insights that led to the larger communication strategy to connect and engage with dairy farmers .
Fungicide - Paddy
Galileo Way - Healthy stem to his fame
A repositioning exercise that sought course correction to reroot itself amongst the users. While a section of users were in awe of the deliverables of Galileo Way and felt pretty assured, the non-users couldn’t find their reasons to believe in the brand. Though the non-users had showcased a great deal of emotions on how sheath blight develops and stalls the vegetative growth of a plant. This led to an insightful discovery that was appreciated by the growers and marketing fraternity alike. The id
Insecticide- Paddy
Incipio- Magic window of profitable rice protection
"Incipio's early success is an astounding one. It created a distinction in the outcome. Something that growers have seen for the first time. It is attributed to the early application of Incipio which is unlocking unprecedented ROI. The task for us was to take this early application window as the right application window to growers. Thus we recreated the idea of the right window as a magic window for growers to make the crop protection profitable again. An action packed, integrated approach was
Herbicide - Paddy
Nominee Gold - Breaking news
Generics are a nightmare for any brand custodian. They may pose to erode the market share and over a period raise questions on the commercial viability of the brand. Nominee Gold, a rice herbicide from PI Industries, had one such inflection point in its journey. In a strategic bid, it sought to defend its market share with TechAct as a brand partner. While immersing ourselves in paddy dynamics, we learnt a great deal about crop safety in post emergent weed management amongst others.
Herbicide- Paddy
Bliss that reflects
Entry of Novixid (Corteva) in India is an important milestone for the paddy herbicide market. Corteva joined hands with us well before the launch to build the larger strategy for this segment. Our understanding of trial and user interaction led to some path breaking insights giving rise to the pre launch program called Mann Ka Bojh that drew attention towards the existing burdensome weed management practices. Pre launch activities spanned across two seasons to propagate the idea of change;
Insecticide- Paddy
Who's first?
Some names supersede their reputation. Pexalon is one such crop protection product that has come to be known as a savior in paddy for brown plant hopper control and stem health. The journey began with insights into hopper management and pest incidents. And what came out was that the farmers need to act before the BPH does. Thus surfaced the strategy: Who's first; You or BPH? Underlying essence was to align ?being first? with Corteva?s global brand guidelines. We invented the BPH alert system
Premium tractor tyre
JK Shresth- New class of tractor tyre
Premium brands such as Apollo Premium and MRF Shakti have long been dominating the segment. Challenging this turf was the popular JK tyre known for its value-for-money tyres. Our insights revealed that tractor owners look at minimizing the expenses on tires’ replacement after fuel as the usage of tractors has evolved beyond mere plowing the fields to a multi purpose tool now. The new premium offering by JK Tyre has a unique tread pattern that offers double grip to minimize tyre wear.
Seeds - Forage crops
Advanta communication & research
‘Forage seeds’ is a burgeoning segment catering to the growing demands of the dairy farmers. The dairy productivity thrives on nutritional demands of the cattle as green fodder and its usage in silage is an important nutritional source. Direct interviews (qualitative research) with dairy growers churned insights that led to the larger communication strategy to connect and engage with dairy farmers .
Fungicide - Paddy
Galileo Way - Healthy stem to his fame
A repositioning exercise that sought course correction to reroot itself amongst the users. While a section of users were in awe of the deliverables of Galileo Way and felt pretty assured, the non-users couldn’t find their reasons to believe in the brand. Though the non-users had showcased a great deal of emotions on how sheath blight develops and stalls the vegetative growth of a plant. This led to an insightful discovery that was appreciated by the growers and marketing fraternity alike. The id
Insecticide- Paddy
Incipio- Magic window of profitable rice protection
"Incipio's early success is an astounding one. It created a distinction in the outcome. Something that growers have seen for the first time. It is attributed to the early application of Incipio which is unlocking unprecedented ROI. The task for us was to take this early application window as the right application window to growers. Thus we recreated the idea of the right window as a magic window for growers to make the crop protection profitable again. An action packed, integrated approach was
