Portfolio
Portfolio
Corteva - Novixid - Herbicide- Paddy
Bliss that reflects
A farmer rediscovers weed management in paddy
Corteva - Strongarm-Herbicide- Paddy
Full stop to stay atop
In an attempt to revive farmers’ interest towards Strongarm and its pre emergent application, the strategy of Poornaviraam, Aage Aaram came to light which translates to Full Stop to Stay Atop. An integrated approach with ‘stand up’ comedy at core was used as a tool to raise awareness on the inherent challenges of post emergent application practice.
JK Tyres- JK Shresth - Premium tractor tyre
Best from the rest- Tu hi Shresth hai
Excellence is a choice. A class of grower prefers to be best from the rest and relies on nothing but best. Here comes JK Shresth for such growers.
PI Industries - Cosko/Biovita - Insecticide/Biosolution - Sugarcane
We Can' in sugarCANe
An approach that made headlines in most of the popular media- Ganne ke Mann ki Baat, a simple yet attention grabbing narrative that cuts to the heart of the matter and strikes a chord with growers. Campaign’s popularity led to 3 successful seasons spanning across multiple touchpoints (web-app, outreach, social media, contest) and helped set firm footing of the two brands.
nurture.retail-B2B e-commerce platform - UPL
nurture.retail - Vyapar Badhaye, Rishte Bhi
A narrative of Vyapar Badaye Rishte Bhi was championed across media and at retail counters to raise interests of retailers and to fast-track the onboarding.
UPL-Kevuka - Insecticide- Paddy
Flupyrimin - Paddypreneur
Amongst the 4 brands of Flupyrimin, lead brand (Kevuka) upped the game to present an alternate reality of doing more than paddy cultivation with larger than life positioning of Paddypreneur. A big leap in the world of agriculture as it relieves farmers from the clutches of hoppers to provide desired protection to their crop and incrementally impact the yield. This meant time and savings for him. The idea of Paddypreneur presented them with activities they could do to make best use of their time
UPL-Ulala-Insecticide-Cotton
Ulala-Legacy revival
The brand success was associated with individual success to anchor the point that the brand is still a savior even after a decade of its launch; kudos to its functional efficacy! Thus was born the idea of Ulala Ka Bolbala. We aimed at uniting all the stakeholders to come together and acknowledge the fact that cotton production, over the years, could thrive with Ulala’s superior protection from sucking pests. It reflected India's dominance in cotton production, bringing valued foreign exchange to
Corteva- Salibro- Nematicide - Protected Cultivation
Salibro- Truth that elevates
Launches are definitely more than a formality. For Salibro launch, we turned it into an opportunity to leave the stakeholders with a lasting impression of brand values. The 100 percent efficacy on the nematodes separates Salibro from other alternatives in addition to keeping other beneficial elements in the soil safe. It's the truth that elevates soil, yield and farmers.
Corteva - Novixid - Herbicide- Paddy
Bliss that reflects
A farmer rediscovers weed management in paddy
Corteva - Strongarm-Herbicide- Paddy
Full stop to stay atop
In an attempt to revive farmers’ interest towards Strongarm and its pre emergent application, the strategy of Poornaviraam, Aage Aaram came to light which translates to Full Stop to Stay Atop. An integrated approach with ‘stand up’ comedy at core was used as a tool to raise awareness on the inherent challenges of post emergent application practice.
JK Tyres- JK Shresth - Premium tractor tyre
Best from the rest- Tu hi Shresth hai
Excellence is a choice. A class of grower prefers to be best from the rest and relies on nothing but best. Here comes JK Shresth for such growers.
PI Industries - Cosko/Biovita - Insecticide/Biosolution - Sugarcane
We Can' in sugarCANe
An approach that made headlines in most of the popular media- Ganne ke Mann ki Baat, a simple yet attention grabbing narrative that cuts to the heart of the matter and strikes a chord with growers. Campaign’s popularity led to 3 successful seasons spanning across multiple touchpoints (web-app, outreach, social media, contest) and helped set firm footing of the two brands.
nurture.retail-B2B e-commerce platform - UPL
nurture.retail - Vyapar Badhaye, Rishte Bhi
A narrative of Vyapar Badaye Rishte Bhi was championed across media and at retail counters to raise interests of retailers and to fast-track the onboarding.
UPL-Kevuka - Insecticide- Paddy
Flupyrimin - Paddypreneur
Amongst the 4 brands of Flupyrimin, lead brand (Kevuka) upped the game to present an alternate reality of doing more than paddy cultivation with larger than life positioning of Paddypreneur. A big leap in the world of agriculture as it relieves farmers from the clutches of hoppers to provide desired protection to their crop and incrementally impact the yield. This meant time and savings for him. The idea of Paddypreneur presented them with activities they could do to make best use of their time
UPL-Ulala-Insecticide-Cotton
Ulala-Legacy revival
The brand success was associated with individual success to anchor the point that the brand is still a savior even after a decade of its launch; kudos to its functional efficacy! Thus was born the idea of Ulala Ka Bolbala. We aimed at uniting all the stakeholders to come together and acknowledge the fact that cotton production, over the years, could thrive with Ulala’s superior protection from sucking pests. It reflected India's dominance in cotton production, bringing valued foreign exchange to
Corteva- Salibro- Nematicide - Protected Cultivation
Salibro- Truth that elevates
Launches are definitely more than a formality. For Salibro launch, we turned it into an opportunity to leave the stakeholders with a lasting impression of brand values. The 100 percent efficacy on the nematodes separates Salibro from other alternatives in addition to keeping other beneficial elements in the soil safe. It's the truth that elevates soil, yield and farmers.
