Portfolio

Portfolio

Corteva - Novixid - Herbicide- Paddy
Bliss that reflects
One

A farmer rediscovers weed management in paddy

Corteva - Strongarm-Herbicide- Paddy
Full stop to stay atop
One

In an attempt to revive farmers’ interest towards Strongarm and its pre emergent application, the strategy of Poornaviraam, Aage Aaram came to light which translates to Full Stop to Stay Atop. An integrated approach with ‘stand up’ comedy at core was used as a tool to raise awareness on the inherent challenges of post emergent application practice.

JK Tyres- JK Shresth - Premium tractor tyre
Best from the rest- Tu hi Shresth hai
One

Excellence is a choice. A class of grower prefers to be best from the rest and relies on nothing but best. Here comes JK Shresth for such growers.

PI Industries - Cosko/Biovita - Insecticide/Biosolution - Sugarcane
We Can' in sugarCANe
One

An approach that made headlines in most of the popular media- Ganne ke Mann ki Baat, a simple yet attention grabbing narrative that cuts to the heart of the matter and strikes a chord with growers. Campaign’s popularity led to 3 successful seasons spanning across multiple touchpoints (web-app, outreach, social media, contest) and helped set firm footing of the two brands.

Corteva - Novixid - Herbicide- Paddy
Bliss that reflects

A farmer rediscovers weed management in paddy

Corteva - Strongarm-Herbicide- Paddy
Full stop to stay atop

In an attempt to revive farmers’ interest towards Strongarm and its pre emergent application, the strategy of Poornaviraam, Aage Aaram came to light which translates to Full Stop to Stay Atop. An integrated approach with ‘stand up’ comedy at core was used as a tool to raise awareness on the inherent challenges of post emergent application practice.

JK Tyres- JK Shresth - Premium tractor tyre
Best from the rest- Tu hi Shresth hai

Excellence is a choice. A class of grower prefers to be best from the rest and relies on nothing but best. Here comes JK Shresth for such growers.

PI Industries - Cosko/Biovita - Insecticide/Biosolution - Sugarcane
We Can' in sugarCANe

An approach that made headlines in most of the popular media- Ganne ke Mann ki Baat, a simple yet attention grabbing narrative that cuts to the heart of the matter and strikes a chord with growers. Campaign’s popularity led to 3 successful seasons spanning across multiple touchpoints (web-app, outreach, social media, contest) and helped set firm footing of the two brands.

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