Portfolio
Portfolio
Herbicide- Paddy
Reimagine your ambition
Field art- Showcase Of Cultural Expressions : Some actions show the commitment to a larger cause. We chose this make a larger action to accounce our arrival and reaasert our comittment to growers.
Herbicide- Paddy
Lagao poorna viram!
Symbols have greater imprint than anything else, in the mind of growers. Farmers gathered to quite literally put a full stop to the problems of weeds. What we saw was a resolve in the form of fulltop as a symbol coming alive !
Premium tractor tyre
An awarness drive winning hearts of tractor owners
Go to market plan for the brand consisted of market selection, touchpoints and an eclectic mix of activities. Innovation was required in the stakeholders’ engagement too. One of the activities involved ‘simulation of a tractor’ on wheels to showcase how the tyre treads on different terrains with step lug technology.
Crop package solutions - Groundnut
Groundnut to ground up: making Indian Agriculture self reliant in edible oil production by reviving the ground nut cultivation
An all stakeholder engagement worked across various touch points to draw them to the program and work towards the bigger picture as this programme can reduce India’s edible oil import. Moreover it meets the real world needs of today’s growers by propelling them into the new league of increased profitability and income. Its impact resulted in a significant increase in oil content (by the end of first season) and a significant increase in growers’ productivity.
Syngenta-S7001-Seeds- Paddy
Syngenta- Time Travel
Up against the towering competition with a legacy of two decades, Frontline S7001 ups the ante on the challenger brands. With the idea of time travel (Samay Badlav Ka), the aim was to make a grower see his past , present and future from the lens of our brand. It gave a peek into the unmet needs.
Insecticide - Paddy
Revolution by resolution
Ferterra (FMC) rings high familiarity in the ears of growers and commands great curiosity within the marketing fraternity for its early success. It was the much needed revolution. The brand however struggled with its growth curve; it needed the revival of interest and new takers in its kitty. We gave a new spin to the narrative; revolution by resolution. It became essential to let the revolution be owned by the growers as they were the ones experiencing it. The idea of “revolution by resolut
UPL- Avancer Glow - Fungicide - Crop Neutral
Avancer Glow- Fungicide Election
Elections, over the years, have become popular in rural India owing to the government's efforts. The AgChem industry, for the first time, took leverage of the then upcoming elections of 2019 and popularized the fungicide brand Avancer Glow through the campaign of Electing the Best Fungicide. In the pre Covid era, this offline strategy garnered the attention of more than 1.6 million Indian farmers across 188 districts of 20 Indian states and contributed to the brand’s success within 2 years
PI Industries- Nominee Gold - Herbicide - Paddy
Nominee Gold - Breaking news
A format that lived up to the hype from set up to the novel experience inside. Growers experienced 'breaking news' afresh.
UPL-Cuprofix|Avancer Glow|Ranman - Fungicide- Vegetables
Granting 'em a wish
Vegetables growers don't want to fall short of a marketable produce. They always want to be at the top of their game. This was 'granted as wish' by our portfolio approach through a social media drive.
UPL- Ranman- Fungicide - Grapes
Grape farmers - Pride of Maharashtra
Grapes growers from Maharashtra bring real fame to India by producing 'export grade' grapes. Our outreach was an ode to such growers.
UPL- Reimagining Sustainability- Pre Vibrant Gujarat
A Sustainable Showcase
The idea of sustainability was redefined with varied and diverse offerings from the house of UPL for the Indian Growera in a digitally curated experience where visitors left green impressions by planting a tree in their name.
Herbicide- Paddy
Reimagine your ambition
Field art- Showcase Of Cultural Expressions : Some actions show the commitment to a larger cause. We chose this make a larger action to accounce our arrival and reaasert our comittment to growers.
Herbicide- Paddy
Lagao poorna viram!
Symbols have greater imprint than anything else, in the mind of growers. Farmers gathered to quite literally put a full stop to the problems of weeds. What we saw was a resolve in the form of fulltop as a symbol coming alive !
Premium tractor tyre
An awarness drive winning hearts of tractor owners
Go to market plan for the brand consisted of market selection, touchpoints and an eclectic mix of activities. Innovation was required in the stakeholders’ engagement too. One of the activities involved ‘simulation of a tractor’ on wheels to showcase how the tyre treads on different terrains with step lug technology.
Crop package solutions - Groundnut
Groundnut to ground up: making Indian Agriculture self reliant in edible oil production by reviving the ground nut cultivation
An all stakeholder engagement worked across various touch points to draw them to the program and work towards the bigger picture as this programme can reduce India’s edible oil import. Moreover it meets the real world needs of today’s growers by propelling them into the new league of increased profitability and income. Its impact resulted in a significant increase in oil content (by the end of first season) and a significant increase in growers’ productivity.
Syngenta-S7001-Seeds- Paddy
Syngenta- Time Travel
Up against the towering competition with a legacy of two decades, Frontline S7001 ups the ante on the challenger brands. With the idea of time travel (Samay Badlav Ka), the aim was to make a grower see his past , present and future from the lens of our brand. It gave a peek into the unmet needs.
Insecticide - Paddy
Revolution by resolution
Ferterra (FMC) rings high familiarity in the ears of growers and commands great curiosity within the marketing fraternity for its early success. It was the much needed revolution. The brand however struggled with its growth curve; it needed the revival of interest and new takers in its kitty. We gave a new spin to the narrative; revolution by resolution. It became essential to let the revolution be owned by the growers as they were the ones experiencing it. The idea of “revolution by resolut
UPL- Avancer Glow - Fungicide - Crop Neutral
Avancer Glow- Fungicide Election
Elections, over the years, have become popular in rural India owing to the government's efforts. The AgChem industry, for the first time, took leverage of the then upcoming elections of 2019 and popularized the fungicide brand Avancer Glow through the campaign of Electing the Best Fungicide. In the pre Covid era, this offline strategy garnered the attention of more than 1.6 million Indian farmers across 188 districts of 20 Indian states and contributed to the brand’s success within 2 years
PI Industries- Nominee Gold - Herbicide - Paddy
Nominee Gold - Breaking news
A format that lived up to the hype from set up to the novel experience inside. Growers experienced 'breaking news' afresh.
UPL-Cuprofix|Avancer Glow|Ranman - Fungicide- Vegetables
Granting 'em a wish
Vegetables growers don't want to fall short of a marketable produce. They always want to be at the top of their game. This was 'granted as wish' by our portfolio approach through a social media drive.
UPL- Ranman- Fungicide - Grapes
Grape farmers - Pride of Maharashtra
Grapes growers from Maharashtra bring real fame to India by producing 'export grade' grapes. Our outreach was an ode to such growers.
UPL- Reimagining Sustainability- Pre Vibrant Gujarat
A Sustainable Showcase
The idea of sustainability was redefined with varied and diverse offerings from the house of UPL for the Indian Growera in a digitally curated experience where visitors left green impressions by planting a tree in their name.
