Portfolio

Portfolio

Herbicide- Paddy
Reimagine your ambition
One

Field art- Showcase Of Cultural Expressions : Some actions show the commitment to a larger cause. We chose this make a larger action to accounce our arrival and reaasert our comittment to growers.

Herbicide- Paddy
Lagao poorna viram!
One

Symbols have greater imprint than anything else, in the mind of growers. Farmers gathered to quite literally put a full stop to the problems of weeds. What we saw was a resolve in the form of fulltop as a symbol coming alive !

Premium tractor tyre
An awarness drive winning hearts of tractor owners
One

Go to market plan for the brand consisted of market selection, touchpoints and an eclectic mix of activities. Innovation was required in the stakeholders’ engagement too. One of the activities involved ‘simulation of a tractor’ on wheels to showcase how the tyre treads on different terrains with step lug technology.

Crop package solutions - Groundnut
Groundnut to ground up: making Indian Agriculture self reliant in edible oil production by reviving the ground nut cultivation
One

An all stakeholder engagement worked across various touch points to draw them to the program and work towards the bigger picture as this programme can reduce India’s edible oil import. Moreover it meets the real world needs of today’s growers by propelling them into the new league of increased profitability and income. Its impact resulted in a significant increase in oil content (by the end of first season) and a significant increase in growers’ productivity.

Syngenta-S7001-Seeds- Paddy
Syngenta- Time Travel
One

Up against the towering competition with a legacy of two decades, Frontline S7001 ups the ante on the challenger brands. With the idea of time travel (Samay Badlav Ka), the aim was to make a grower see his past , present and future from the lens of our brand. It gave a peek into the unmet needs.

Insecticide - Paddy
Revolution by resolution
One

Ferterra (FMC) rings high familiarity in the ears of growers and commands great curiosity within the marketing fraternity for its early success. It was the much needed revolution. The brand however struggled with its growth curve; it needed the revival of interest and new takers in its kitty. We gave a new spin to the narrative; revolution by resolution. It became essential to let the revolution be owned by the growers as they were the ones experiencing it. The idea of “revolution by resolut

Herbicide- Paddy
Reimagine your ambition

Field art- Showcase Of Cultural Expressions : Some actions show the commitment to a larger cause. We chose this make a larger action to accounce our arrival and reaasert our comittment to growers.

Herbicide- Paddy
Lagao poorna viram!

Symbols have greater imprint than anything else, in the mind of growers. Farmers gathered to quite literally put a full stop to the problems of weeds. What we saw was a resolve in the form of fulltop as a symbol coming alive !

Premium tractor tyre
An awarness drive winning hearts of tractor owners

Go to market plan for the brand consisted of market selection, touchpoints and an eclectic mix of activities. Innovation was required in the stakeholders’ engagement too. One of the activities involved ‘simulation of a tractor’ on wheels to showcase how the tyre treads on different terrains with step lug technology.

Crop package solutions - Groundnut
Groundnut to ground up: making Indian Agriculture self reliant in edible oil production by reviving the ground nut cultivation

An all stakeholder engagement worked across various touch points to draw them to the program and work towards the bigger picture as this programme can reduce India’s edible oil import. Moreover it meets the real world needs of today’s growers by propelling them into the new league of increased profitability and income. Its impact resulted in a significant increase in oil content (by the end of first season) and a significant increase in growers’ productivity.

Syngenta-S7001-Seeds- Paddy
Syngenta- Time Travel

Up against the towering competition with a legacy of two decades, Frontline S7001 ups the ante on the challenger brands. With the idea of time travel (Samay Badlav Ka), the aim was to make a grower see his past , present and future from the lens of our brand. It gave a peek into the unmet needs.

Insecticide - Paddy
Revolution by resolution

Ferterra (FMC) rings high familiarity in the ears of growers and commands great curiosity within the marketing fraternity for its early success. It was the much needed revolution. The brand however struggled with its growth curve; it needed the revival of interest and new takers in its kitty. We gave a new spin to the narrative; revolution by resolution. It became essential to let the revolution be owned by the growers as they were the ones experiencing it. The idea of “revolution by resolut

image
image
image
image
image
image
image image image
image image image
image image image
image image image
image image
image image image image
image image image
image image image
image image image
image image image
image image
image image image image